Blackmagic Production Camera 4K available now for $3000

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Blackmagic Design has announced it is shipping its 4K, global-shutter camera for $1000 less than originally suggested. The Blackmagic Production Camera 4K is built around a Super 35mm (roughly APS-C-sized) sensor and can shoot 4K and 1080p footage in Apple ProRes 422 (HQ) or Adobe CinemaDNG Raw formats, direct to SSD. The camera offers 4K at 30p, 25p, 24p and NTSC equivalents. It has a Canon EF-compatible lens mount, offering electronic aperture control with Canon and Zeiss lenses. It is available for $2,995.