Hasselblad HV is restyled Sony SLT-A99 with 'tough as nails' construction

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Weeks after replacing its CEO and announcing a new 50MP CMOS-equipped medium format DSLR, Hasselblad has us scratching our heads yet again. The just-announced Hasselblad HV joins the Lunar and Stellar as a restyled Sony SLT-A99 that offers identical specifications but has a complete aesthetic overhaul and 'tough as nails' PVD-coated aluminum and titanium construction. And we thought those days were over...  Learn more